Melissa WardIt’s that time of year again! Melissa has made her best and worst marketing campaigns of 2018 list. In this episode of “What Were They Thinking?” she looks back at the campaigns from IHOP and Tide that she covered in 2018, crowning one the best, and one the worst.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
