Articles

How to Connect with Donors via Tear-ific Open Gate

by Trish Witkowski

This fundraiser’s time is numbered. I’m about to tear it to pieces.

This cost-efficient and impactful fundraising piece is a wonderful mix of form and function, with nostalgic photos, a heartfelt personal message, and an integrated response card.

  • It’s a creative format that does not require a diecut, and is sized for standard outer and return envelopes.
  • The response card is integrated into the brochure and easy to remove. Fewer loose components to send.
  • Great production details, with tight gap in the gate and perfect crossovers.

For a stylish and smart fundraiser design, check out this week’s featured solution from the team at Excalibur Direct Marketing and Barton College. I hope you like the episode.

How was the Tear-ific Fundraiser Design produced?

Folding Style: Open Gate Fold
Design/Production: Excalibur Direct Marketing
Client: Barton College
Paper: 100-lb. Uncoated Smooth
Size: Folded: 8.75×5.75″; Flat: 26.25×5.75″
Printing: Printed 4-color digital
Finishing: Score, Perf, Hand Fold
Budget Rating: Low


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Trish Witkowski

Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).

An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
 
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.

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