How to Get Your Envelope Noticed

Credit: Pixabay by Monfocus

In a recent article from our sister brand NonProfit Pro, Theresa Aide, who has more than 30 years of experience in print and mail services, and coordinates large appeal projects for nonprofits, shared five design tips for nonprofits to get their mail noticed. She explained that nonprofits can increase the response rate of their fundraising direct mail campaigns by designing envelopes to stand out. However, these ideas can be implemented by any brand using envelopes in a direct mail campaign.

  1. Size
  2. Color
  3. Teaser
  4. Personalization
  5. Postage

Check out the full article for a more in-depth look at how to take advantage of these five tips.