WWTT? Ikea Ad Doubles as Pregnancy Test

Who knew the magazines in your bathroom could serve other purposes beyond reading material? In the first 2018 episode of “What Were They Thinking?” Melissa takes a look at a new Ikea magazine ad running in Sweden featuring a pregnancy test — that’s right, Ikea wants you to pee on this ad. See what Melissa thinks about this ad, and then take a moment to read AdWeek’s coverage on it, including thoughts from the agency, Åkestam Holst, about the campaign.