Chris LyonsHello and welcome to BRAND United! We are thrilled to unveil our refreshed and expanded website and all-new e-newsletter. So what exactly is BRAND United all about, and how will it help you in your daily lives?
BRAND United is the connector between online and offline marketing communication channels. Our mission is to educate and equip brands, agencies, and designers with strategies to maximize the impact of their campaigns while helping to create a united brand experience.
Creating an engaged, loyal, and profitable customer base is the main goal for any company. For years, marketers have been navigating an expanding number of channels that allow them to reach prospects and customers in new ways. At a time when consumers are flooded with marketing messages at every turn, it is imperative that brands take a unified, yet customized, approach at each stage of the customer journey.
A unified brand experience requires not only a clear understanding of the images, sensations, and emotions marketers want associated with their brand, but also all the marketing and communications tools at their disposal. It is essential that these elements are well-defined, consistent, and apparent at each customer experience touchpoint; from the initial discovery and first communication through to the packaging, support, and beyond. BRAND United is intended to be your partner as you look to fully leverage every tool in these multichannel efforts.
Over the coming months and years, the BRAND United team is committed to sharing inspiring case studies, practical tips, in-depth research, and much more across our events, webinars, and digital channels. Please connect with us frequently with ideas and suggestions on how we can best serve your BRAND United efforts, and we hope to further inspire and educate your marketing.
Enjoy,
Chris Lyons
President and Publisher
clyons@napco.com
Interested in Contributing to BRAND United?
Are you a marketer, designer, or member of an agency interested in contributing bylined articles for BRAND United? We are always looking to feature new voices — after all, the greatest ideas are often sparked by hearing what others have experienced and being exposed to innovative ways of thinking.
If interested, please review the BRAND United Contributor Guidelines, which include information to help ensure your pitch meets the needs of our audience, as well as editorial contact information.
