Cory FrancerThe spirits industry is booming with new entrants into the market. To catch the eyes of consumers exploring craft and artisanal products, it is crucial for marketers to take a fresh approach to their packaging. According to the report, “Digital Package Printing: The time is NOW!” 79% of brand owners say that packaging is a key marketing tool for their companies. Mi Campo tequila is a brand that showcases this sentiment.
Mi Campo burst onto the U.S. spirits scene with a fresh approach to tequila making, while maintaining a brand essence that celebrates the spirit’s history, along with the contemporary art and innovative culture of Mexico City. The company enlisted a Mexico City-based artist to design the high-quality, digitally printed label, which includes sculpted embossing and metallic text for just the right amount of flash.
Mi Campo’s label has gained some industry recognition, as it earned Multi-Color Corporation Mexico the Best in Class distinction in the digital print categories of the 2019 TLMI Label Awards. If you’ve seen a package that stands out, please contact Cory Francer at cfrancer@napco.com.
