Articles

Mi Campo Tequila Uses Labels as a Key Marketing Tool

With consumers exploring craft and artisanal products more often, it is crucial for marketers to ensure their packaging is on the same level. According to the report, “Digital Package Printing: The time is NOW!” 79% of brand owners say that packaging is a key marketing tool for their companies. Mi Campo tequila is a brand that showcases this sentiment. The company burst onto the U.S. spirits scene with a fresh approach to tequila making, while maintaining a brand essence that celebrates the spirit’s history, along with the contemporary art and innovative culture of Mexico City.

Mi Campo’s label has gained some industry recognition, as it earned Multi-Color Corporation Mexico the Best in Class distinction in the digital print categories of the 2019 TLMI Label Awards. If you’ve seen a package that stands out, please contact Cory Francer at cfrancer@napco.com.