Articles

WWTT? 3 Years of the Good, the Bad, and the Weird of Marketing Campaigns

by Melissa Ward

Time flies when you’re busy breaking down lessons to be learned from marketing campaigns! In this episode of “What Were They Thinking?” Melissa celebrates the three-year anniversary of the video series dedicated to the world of marketing and advertising.

With 142 videos covering campaigns ranging from brands such as KFC, IKEA, MillerCoors, Skittles, Mercedes-Benz, Melissa has spent three years looking at the good, the bad, and the weird of marketing, and is looking forward to what she’ll explore in year No. 4.

If you have a marketing campaign you think she should discuss — whether it’s your own or that of a peer’s — drop her a line at mward@napco.com. She’s especially interested in campaigns that are powered by marketing tech, showing the union of creative and technology.

 


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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