WWTT? ‘Watchmen’ Promoted Via Augmented Reality OOH Campaign

What’s with all the squids, HBO? In this episode of “What Were They Thinking?” Melissa looks at an out-of-home campaign for HBO’s “Watchmen” enhanced by augmented reality. Outdoor advertising firm JCDecaux North America worked on this out-of-home campaign for HBO, which included a bus shelter in New York City, as well as a bus shelter in West Hollywood, Calif.