Articles

WWTT? Bud Light Installs ‘Victory Fridges’ in Cleveland

by Melissa Ward

Sometimes you need a carrot, and not a stick, when it comes to motivating success. In this episode of “What Were They Thinking?” Melissa shares Bud Light’s new initiative supporting the Cleveland Browns: Victory Fridges. These beer-laden, locked-down fridges will be placed around Cleveland in strategic locations, and when the Browns win their first game of the season, celebrations will ensue.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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