Articles

WWTT? Bud Light’s ‘Dilly Dilly’ Banned at the Masters

by Melissa Ward

Who knew golf spectators get rowdy and shout things? In this episode of “What Were They Thinking?” Melissa shares the reported banning of the phrase “Dilly Dilly” — made popular by Bud Light with its medieval Super Bowl ads — during the 2018 Masters Tournament, and Bud Light’s playful response.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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