WWTT? Chance the Rapper Confronts Hostess

Chance the Rapper didn’t appreciate Hostess Snacks’ social media efforts this week. In this episode of “What Were They Thinking?” Melissa reminds marketers that they can’t just use someone’s name and brand to promote their products … and if they do, backlash is guaranteed. If you have a marketing win or fail you want to share, you can email Melissa or tweet at her.

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