Melissa WardSome best laid plans are, well, not so well executed. In this episode of “What Were They Thinking?” Melissa takes us back to 1990 and Coca-Cola’s infamous $100 million “Magic Summer of 90” campaign that had a couple of unexpected — and unwelcome — surprises.
Deprecated: Function get_the_author_ID is deprecated since version 2.8.0! Use get_the_author_meta('ID') instead. in /var/www/html/brandunited/wp-includes/functions.php on line 5413
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
