WWTT? Coors Light Debuts ‘Smart’ Tap Handle, Continues the Beer Wars

What will they think of next? In this episode of “What Were They Thinking?” Melissa dives back into the ongoing Beer Wars between MillerCoors and Bud Light, this time taking a look at a “smart” tap handle from Coors Light that will light up in response to Bud Light’s negativity.

And then, taking things one step further, Coors Light’s parent company MillerCoors filed a lawsuit yesterday, March 21, against Anheuser-Busch InBev, claiming that the rival brewery has made false and misleading statements about Coors Light and Miller Light, specifically in the “Specially Delivery” ad which ran during the Super Bowl.

Related content:

Advertising B-to-C Video