Melissa WardA $750 fine for running a lemonade stand in Milwaukee … that sounds extreme. In this episode of “What Were They Thinking?” Melissa looks at an out-of-home and digital campaign from Country Time created in an effort to legalize lemonade stands across the U.S.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
