Melissa WardIs he the Merc with the mouth, or the Merc with the sales pitch? In this episode of “What Were They Thinking?” Melissa looks at how Marvel’s anti-hero Deadpool has managed to turn 18 months of co-branded partnerships with 20th Century Fox into marketing success for all parties involved ahead of the recent release of “Deadpool 2.” From tequila and spiked lemonade, to gummi candies, microwave meals and everyone’s favorite frosty beverage the Slurpee, Deadpool busted out his marketing chops, and in the case of some of your favorite movies … well he may have made a few new appearances there, too.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
