Melissa WardIt’s 2018 marketers … time to start acting like it. In this episode of “What Were They Thinking?” Melissa shares a recent Heineken light beer ad deemed racist by many, and reminds marketers that tone-deaf marketing will not be tolerated in today’s world. If you’re looking for some tips to keep your marketing from being tone deaf, check out Robin Neifield’s post, “How Not to Be a Tone-Deaf Brand.”
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
