Articles

WWTT? ‘It’s a Tide Ad’ Takes MVP

by Melissa Ward

Wearing clean clothing? You might be in a Tide ad. In this episode of “What Were They Thinking?” Melissa declares laundry detergent maker Tide the MVP of the Super Bowl Ad Game thanks to its domination of all four quarters of the Big Game. Also, hiring David Harbour, aka Sheriff Hopper, wasn’t a bad decision either.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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