Melissa WardHope you didn’t burn your retinas out on Monday! In this episode of “What Were They Thinking?” Melissa takes a quick look at some of the solar eclipse marketing that occurred in the past couple of weeks, then zeroes in on Jack in the Box’s “Project Moon Hat.”
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
