Articles

WWTT? Jose Cuervo Goes Apocalyptic

by Melissa Ward

Tomorrow is overrated, especially when tomorrow involves TPS reports and printer jams. In this episode of “What Were They Thinking?” Melissa looks at an apocalyptic ad presented by Jose Cuervo, which the tequila maker debuted earlier this year.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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