WWTT? KFC & Crocs Create Fried Chicken Footwear in Latest Marketing Stunt

One rarely thinks about the combination of fried chicken and footwear, but here we are now. In this episode of “What Were They Thinking?” Melissa looks at the latest marketing collaboration from KFC and Crocs. Via the partnership of odd bedfellows, the two companies have created fried chicken footwear, which can only be seen as yet another strange product marketing stunt.

This fashion statement (or faux pas) follows in the line of other products such as fried chicken flavored nail polish and scented sunscreen. The Colonel sure seems busy promoting just about anything else BUT the actual product made for eating.

Related content:

Advertising B-to-C Branding Video