Melissa WardWhat does a hot tub have to do with fried chicken? In this episode of “What Were They Thinking?” Melissa shares the latest idea KFC has cooked up: The KFC Innovations Lab and five new ideas, all with their own crowdfunding campaigns on Indiegogo. Is it a irrelevant marketing stunt or clever marketing thinking outside of the … bucket? You tell us!
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
