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WWTT? KFC Is Crowdfunding an Ice Show and More on Indiegogo

What does a hot tub have to do with fried chicken? In this episode of “What Were They Thinking?” Melissa shares the latest idea KFC has cooked up: The KFC Innovations Lab and five new ideas, all with their own crowdfunding campaigns on Indiegogo. Is it a irrelevant marketing stunt or clever marketing thinking outside of the … bucket? You tell us!

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