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WWTT? McDonald’s Flipped Golden Arches to Show Women It Cares

Nothing celebrates women more than the letter “W,” right? In this episode of “What Were They Thinking?” McDonald’s flipped its iconic golden arches — for one day only, March 8 — in an effort to celebrate women for International Women’s Day, which made Melissa want to flip a table. While the fast food chain also created a video celebrating one of its restaurant owners, Patricia Williams, as a hard-working entrepreneur, her story takes a backseat to the flipped sign.

McDonald’s wasn’t the only brand jumping into the foray of celebrating International Women’s Day and National Women’s Month … Diageo, parent company of Johnnie Walker Black, has produced a limited edition run of Jane Walker, and to read more about it, check out “How Should We React to Jane Walker: A Scorecard for Marketing to Women” by Katie Martell.

 

 

 

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