Melissa WardNothing celebrates women more than the letter “W,” right? In this episode of “What Were They Thinking?” McDonald’s flipped its iconic golden arches — for one day only, March 8 — in an effort to celebrate women for International Women’s Day, which made Melissa want to flip a table. While the fast food chain also created a video celebrating one of its restaurant owners, Patricia Williams, as a hard-working entrepreneur, her story takes a backseat to the flipped sign.
McDonald’s wasn’t the only brand jumping into the foray of celebrating International Women’s Day and National Women’s Month … Diageo, parent company of Johnnie Walker Black, has produced a limited edition run of Jane Walker, and to read more about it, check out “How Should We React to Jane Walker: A Scorecard for Marketing to Women” by Katie Martell.
