Melissa WardIf you can make lemonade out of lemons, you apparently can make PR gold out of corn syrup allegations. In this episode of “What Were They Thinking?” Melissa shares the continuation of the “Corn Wars” between MillerCoors and Anheuser-Busch. To show support for American farmers, MillerCoors hosted a Toast to Farmers event, which received a fair amount of social media sharing, and continued to be excellent PR for the brewer.
Deprecated: Function get_the_author_ID is deprecated since version 2.8.0! Use get_the_author_meta('ID') instead. in /var/www/html/brandunited/wp-includes/functions.php on line 5413
Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
