Melissa WardIt may only be November, but brands are cramming themselves into the holidays like Aunt Mildred trying to fit into last year’s office Christmas party dress. In this episode of “What Were They Thinking?” PepsiCo raises Melissa’s blood pressure to dangerous limits with its ridiculous “holiday offerings” for 2017. Add this onto the possibility that listening to Christmas music too early in the season may be bad for your mental health, and, well … it’s going to be rough few weeks for our Sass in Residence.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
