WWTT? Pepsi’s Out-of-Home Advertising Takes Over Atlanta for Super Bowl

In the past few years, more and more advertisers have been teasing their Super Bowl ads early, and this year is no different. But instead of diving into some of these teaser ads, Melissa shares Pepsi’s sprawling Out-of-Home advertising that was launched in Atlanta ahead of Super Bowl LIII in this episode of “What Were They Thinking?”

While Atlanta is a Coke town, there’s no denying Pepsi painting the town blue due to its Super Bowl sponsor status. Pepsi took it a step further this week by placing a statue of its founder next to a statue of Coca-Cola’s founder in front of World of Coca-Cola for a cheeky marketing stunt.



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