WWTT? Peter’s Cold Brew Creates ‘Musical’ Coffee

Who doesn’t want a dying-unicorn death metal multi-sensory experience? In this episode of “What Were They Thinking?” Melissa shares a truly unique campaign for Peter’s Cold Brew, created by agency McCann Prague. Working with a food artist, the agency created a playable record that could also be broken up and added to water to create a perfect cup of joe, or as McCann Prague puts it, “the darkest of direct mail.”