Melissa WardHey Amazon, don’t you want to be like the Fresh Prince? In this episode of “What Were They Thinking?” Melissa has her colleague Ashley Roberts join her as they discuss Philadelphia’s bid for Amazon’s HQ2, specifically the bus wraps and social media campaign spearheaded by Visit Philadelphia. And for a deeper dive into the campaign, check out Ashley’s article for Printing Impressions, a sister brand of Target Marketing.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
