Melissa WardIt’s been 57 years, and The Rolling Stones still can’t get no satisfaction … or can they? In this episode of “What Were They Thinking?” Melissa shares the guerilla marketing campaign executed by Park Creative Agency for the single Canadian stop of The Rolling Stone’s No Filter Tour.
According to the agency, the campaign kicked off on Feb. 8, three days before the official concert announcement about the Stones’ June 29 tour stop at the Burl’s Creek Event Grounds, about 90 minutes away from Toronto, and would use a 2-prong approach, including 3D displays and mobile projection mapping.
