Melissa WardIt’s easy to save $5 million — don’t spend it on a Super Bowl ad. In this episode of “What Were They Thinking?” Melissa discusses Skittles’ “exclusive” ad, which will only be shown to one person during the Super Bowl (but not as a traditional Super Bowl ad). Do you have a favorite teaser ad? Let us know in the comments below!
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
