Articles

WWTT? Skittles Spider Ad Spooks With a Laugh

by Melissa Ward

When can you ever trust a spider? In this episode of “What Were They Thinking?” Melissa shares a 2016 Halloween commercial from Skittles that hits all the right notes, in a cute, twisted, funny way. Compared to the truly spine-tingling “Bite Size Horror” film shorts that candy maker Mars (Skittles’ parent company) has produced for 2017, this throwback ad to last year is darn-near delightful.


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Melissa Ward

Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is  best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.

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