Melissa WardInspiring your customers can be good for your brand and even better for your bottom line. In this episode of “What Were They Thinking?” Melissa shares an inspirational marketing campaign from Stabilo Boss and its agency DDB Dusseldorf that won multiple awards at the 2018 Cannes Lions International Festival of Creativity.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
