Melissa WardThere’s nothing wrong with being funny, but when it’s tasteless … well, that’s not funny. In this episode of “What Were They Thinking?” Melissa shares a new ad campaign from fast-food chain Jack in the Box. The campaign for the chain’s new teriyaki bowls lean heavily on sexual innuendo, makes light of the inappropriateness of sexual comments being made in the workplace and is generally tone-deaf. For a deeper dive into all the issues surrounding this ad campaign, check out David Griner’s article for AdWeek.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
