WWTT? Tone-Deaf Jack in the Box Ad Leans on Innuendo

There’s nothing wrong with being funny, but when it’s tasteless … well, that’s not funny. In this episode of “What Were They Thinking?” Melissa shares a new ad campaign from fast-food chain Jack in the Box. The campaign for the chain’s new teriyaki bowls lean heavily on sexual innuendo, makes light of the inappropriateness of sexual comments being made in the workplace and is generally tone-deaf. For a deeper dive into all the issues surrounding this ad campaign, check out David Griner’s article for AdWeek.

Related content:

Advertising B-to-C Video