Melissa WardIt’s that time of year again! The menorah is lit, the Christmas tree is decked out in silver and gold, and Melissa has made her naughty and nice list. In this episode of “What Were They Thinking?” she looks back at the campaigns from Pepsi and Furkids Animal Rescue & Shelter that she covered in 2017, crowning one the best, and one the worst.
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Melissa Ward
Melissa Ward is the Managing Editor of BRAND United and Target Marketing. She's been covering marketing creative for over a decade, and is best known for her series, “What Were They Thinking?” which looks at the good, the bad, and the downright bizarre of marketing.
