A Unified Customer Experience Requires a Unified Brand Experience
Creating an engaged and loyal customer base is the main goal for any company. For years, marketers have been navigating the modern channels that allow them to reach new audiences in new ways. At a time where consumers are flooded with marketing messages at every angle and markets are becoming saturated, it is imperative that brands take a unified approach at each stage of the customer journey.
Creating this unified brand experience requires a clear understanding of the images, sensations and emotions marketers want associated with their brand. It is essential that these elements are well-defined, consistent and apparent at each customer experience touchpoint; from the initial discovery and first communication through to the packaging, support and beyond.
Who We Are
BRAND United was founded by NAPCO Media, a leading information source for the markets it serves since 1958. With roots in various industries such as commercial print, publishing, marketing, consumer technology and promotional marketing, NAPCO Media specializes in the creation and cross-channel distribution of exceptional content.
Having built communities between our audiences and clients for decades, we have seen first-hand the difference it makes when a brand creates a cohesive, engaging and united customer experience across multiple channels. BRAND United’s mission is to educate brand owners and marketers on the omnichannel strategies and innovative technologies that can be implemented at each stage of the customer journey to create a united brand experience.
The Future of Marketing is United
At BRAND United, we understand where brands and marketers need to go and the application of revolutionary technologies that will take them there. This site offers case studies, research and practical tips from the experts that are comprised of data-driven insights from brands who have successfully implemented the technologies and strategies that are moving the industry forward.