October 21-23, 2020 | Atlanta, GA
(Co-located with PRINTING United)

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What is it?

Digital Printing For Professionals is a 2-day, comprehensive curriculum at which attendees will earn a Course Completion Certificate. Powered by the Specialty Graphic Imaging Association (SGIA) and BRAND United, Digital Printing For Professionals is designed specifically for marketers, agencies, designers, and print buyers looking to accelerate their understanding of the power of digital print.

This program will offer an immersive experience that provides actionable takeaways to drive the continuing education of the participants and the success of their organizations. Co-located with PRINTING United, participants will be exposed to real-world use-cases and the technologies behind them on the exhibit floor. All participants will have complimentary access to the PRINTING United Expo.

The fee to attend the Digital Printing For Professionals is just $129.

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Speakers & Advisors

Lily Harder
Vice President of Research
Mintel Comperemedia
Deborah Corn
Founder
Project Peacock
Trish Witkowski
CEO
foldfactory.com
Barb Pellow
Manager
Pellow and Partners, LLC
Mary Schilling
Co-founder
Inkjet Insight
Elizabeth Gooding
President & Co-founder
Inkjet Insight
MJ Anderson
Chief Experience Officer
RealityBLU
Alysha Burch
Founder & President
Square Root Creative
Vanécia Carr
Director of Marketing, Paper
Domtar
Tim Curtis
President & COO
CohereOne
Marc Johnson
Global Director, Product Marketing
Memjet
Chris Lyons
President & CRO
BRAND United
Greg Pas
Director, Product Marketing
FUJIFilm
Michael Perna
Manager Marketing
Konica Minolta
Randy Paar
Marketing Manager
Canon Solutions America
Tonya Powers
Director, Marketing, Print Production Solutions
Canon Solutions America
Mary Ann Rowan
Chief Experience Officer
Solimar Systems
Mark Schlimme
VP, Marketing
SCREEN GP Americas
Mark Subers
President
PRINTING United
See More
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Attendees Will Learn

At the end of the course, Attendees will better understand how digital printing technologies can help them achieve:
  • Strategic communications objectives
  • Consistent visual and brand identity
  • More value from their printed materials budget
  • And much more.
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Agenda

Print

Wednesday, October 23, 2019

  • 10:30 am - 11:30 am
    Registration
  • 11:30 am - 11:40 am
    Opening Remarks and Introduction to Program
    • Deborah Corn | Founder | Project Peacock
  • 11:40 am - 12:10 pm
    Keynote – The New Rules of Modern Marketing
    • Lily Harder | Vice President of Research | Mintel Comperemedia
    As brands large and small compete with the Amazons and the Ubers of the world, they are also challenged to re-imagine the end-to-end customer experience. This session will discuss 3 new rules of modern marketing in this age of the omnichannel customer. Utilizing a mix of comprehensive consumer data and brand examples, this session will provide a benchmark for marketers looking to create truly engaging omnichannel marketing campaigns that stand out in a cluttered media landscape.
  • 12:10 pm - 1:00 pm
    Lunch, Networking & BRAND United Opti-channel Awards
  • 1:00 pm - 1:45 pm
    Course Module #1 – Digital Print in a Digital World
    • Barb Pellow | Manager | Pellow and Partners, LLC
    While the digital age continues to offer innovative marketing and communication technologies, one thing remains unchanged and untouched: print marketing. No matter how much digital technology evolves, it does not diminish the role that print marketing has to play in marketing as a whole for businesses. When we think technology, we often confine it to digital marketing. But technology is playing a significant role in printing as well. Digital printing has been one of the biggest boons of the entire printing industry. It has provided marketing officials the advantage of having small and targeted prints on an on-demand basis, with rapid turnaround times to get new products to market quickly. It offers the opportunity to engage and direct customers and prospects to digital channels. In this session, we will explore the role that digital print plays in a digital world. While the digital age continues to offer innovative marketing and communication technologies, one thing remains unchanged and untouched: print marketing. No matter how much digital technology evolves, it does not diminish the role that print marketing has to play in marketing as a whole for businesses. | more
  • 1:45 pm - 2:15 pm
    Show & Tell Samples Around the Room
  • 2:15 pm - 2:30 pm
    Afternoon Break
  • 2:30 pm - 3:45 pm
    Course Module #2 – Designing for New Digital Possibilities
    • Elizabeth Gooding | President & Co-founder | Inkjet Insight
    Designing for digital print environments involves both vast possibilities and specific constraints. This session will draw on the possibilities presented in the opening session to focus on design considerations related to personalization, data-driven design and connecting print to other channels. Attendees will learn about opportunities and design constraints with different types of digital print technology and important design factors that must be communicated as part of the project specification and print buying process. A panel discussion will drill down on sources of continuing digital design education and tools for linking print to social, mobile and even virtual reality experiences. Designing for digital print environments involves both vast possibilities and specific constraints. | more
  • 3:45 pm
    Day 1 Wrap-up & Into to PRINTING United’s Experience Zone
  • 4:00 pm - 5:00 pm
    Reception at PRINTING United’s Experience Zone

Thursday, October 24, 2019

  • 9:15 am - 9:30 am
    Day 1 Recap & Welcome to Day 2
  • 9:30 am - 10:45 am
    Course Module #3 – Media Considerations for Digital Print
    • Mary Schilling | Co-founder | Inkjet Insight

    When we reference “Digital Print”, it refers to both toner and inkjet technology. Each technology is used by itself and in combination for cross platform print campaigns, but did you know each has specific differences in media requirements? It’s not just about choosing media based on grade, texture, whiteness, brightness or shade best suited for the project, but understanding the compatibility and availability paper has to each technology. Differences can impact your media choices as well as printed color and image quality. This program is key for any print providers and design agencies integrating digital print campaigns requiring similar appearance across devices. Attendees will learn about media differences for each technology and critical points to consider when researching and specifying media for each technology.

    Overview of toner and inkjet differences from a media compatibility angle:

    • Why is media settings different
    • Media considerations
    • Media considerations when designing for cross platform campaigns.
    • Films and poly
    • Textured papers
    • Colored papers
    • Coated papers
    • Whiteness, brightness, shade, OBA’s in media
    • Differences create color shift
    • Aiming for common printed look
    • Discuss communication/documentation needed to work with your printer on single or cross platform campaigns
    When we reference “Digital Print”, it refers to both toner and inkjet technology. Each technology is used by itself and in combination for cross platform print campaigns, but did you know each has specific differences in media requirements? | more
  • 10:45 am - 12:00 pm
    Course Module #4 – Big Data and the Emergent Era of Print
    • Tim Curtis | President & COO | CohereOne
    Old school CRM practices are being swept away as emerging big data capabilities are revolutionizing opportunities for the savvy marketer. Learn how the paradox of success is increasingly print as well as how the many-model methodology is incorporating email and online behavior with traditional offline data to produce a much more complete view of your customer: the ideal marriage of digital and direct. In this session, we will present examples of how we have used this data technology, and the results they produce.
  • 12:00 pm - 1:00 pm
    Lunch & Networking
  • 1:00 pm - 2:15 pm
    Course Module #5 – Formats and the Finishing Touch
    • Trish Witkowski | CEO | foldfactory.com
    Creative print finishing techniques and format enhancements can add tremendous “Pop!" to your digitally printed pieces. In this session, we’ll explore a wide range of creative finishing techniques and formats that are available in the marketplace today, while learning how to leverage these strategies for maximum response and engagement. This is a digital print "show-and-tell" session you won’t want to miss!
  • 2:15 pm - 3:30 pm
    Course Module #6 – From Concept to Client Delivery: Optimizing the Process
    • MJ Anderson | Chief Experience Officer | RealityBLU
    Designing for print has become a challenge that is well worth the investment in time. Designing for "e-presentment" is not as tricky when the entire digital landscape is considered. In this session we will explore the differences and similarities in using technologies like Augmented Reality, in all its forms, Deep Personalization and Conditional Location Based technologies to advance and maximize your marketing campaign goals. Join us and acquire more arrows for your professional quiver that will assist you in being a better marketer and ready to take on the next project challenge.
  • 3:30 pm - Wrap-up & Distribution of Course Certificates
  • 3:45 pm
    PRINTING United Show Floor
    • Mark Subers | President | PRINTING United
    • Deborah Corn | Founder | Project Peacock

Questions

Please contact us at
bueducation@napco.com

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