As 2023 is getting into full swing, you might be evaluating how you are going to spend your marketing dollars. Whether it’s for display ads, direct mail, signage, apparel, vehicle wraps, or more, now is the time to be making those determinations for the year. Here are some trends in print marketing that you can tap into.
- Events. Marketers are going to be planning more in-person and live events this year. As people and businesses continue to settle back into life following the pandemic, people are excited to connect in person again. Whether it is hosting small, intimate events for their biggest supporters, hosting big open events for the public, or attending shows and events where they can connect with a wider audience, companies are getting back out there. And that means you will need updated signage and graphics, banners, branded backdrops, shirts, promotional items, and vehicle wraps. In other words, you will need a lot of refreshed print items to indicate to your audience that events are back in a big way.
- Longevity. More than ever before, marketers are looking for ways to balance saving money with branding and advertising. One way to do that is by seeking out applications that can be re-used more than once. Think cloth backdrops that can easily be folded and shipped to multiple locations. Or banners meant for promotion at events all year long, rather than specific to one single event. Companies are thinking longer term, and looking for graphic solutions that are durable and re-useable.
- Sustainability. On the heels of wanting graphics that last longer, is the need to have them be more sustainable. The world is far more eco-conscious than it was a decade ago, and as younger generations are moving into positions of authority, expect that trend to continue. It’s nothing new, but it’s still worth noting because it is still very much top of mind. Consumers are demanding not only sustainability, but accountability, so considering eco-friendly substrates, inks, or processes can support both your ultimate branding and sustainability goals.
- Giveaways. If you are looking for ways to re-connect and re-engage in deeper, more meaningful relationships with your end users, you’re probably looking for ideas for promotional items that aren’t standard pens or hats. You will want pieces that connect to your brand, but also ones that consumers will want to keep and use. If you’re willing to invest in branded items that will fit longevity and sustainability goals alongside forging connections with your customers, there is an opportunity to work with your print provider to come up with unique and innovative ideas that will really make a difference to your businesses.
This article was adapted from an article that originally appeared on our sister brand Wide-Format Impressions.