AR Packaging Helps Celebrate 25 Years of Jones Soda Company

On a recent episode of Package of the Week from our sister brand Packaging Impressions, Editor-in-Chief Linda Casey takes a look at augmented reality packaging from Jones Soda Company.

This limited-edition packaging from Jones Soda Company was created to celebrate 25 years of bringing a superior soda experience to consumers with innovative packaging and drinks made with high quality ingredients such as pure cane sugar. For this augmented reality label project, Jones Soda collaborated with Zoltar brand owner Characters Unlimited and its licensing agency, Firefly Brand Management.

If you have an interesting packaging example you would like to share, reach out to Linda Casey.