Cory FrancerSustainability is a top-of-mind packaging concern for brands and consumers, and plastic flexible packaging has received its fair share of backlash. While flexible packaging has many environmental advantages, recyclability challenges have been a key issue. Let’s look at how Bear Naked granola is taking steps to overcome those challenges — and win over consumers.
Many of the sustainability perks of flexible packaging — including increased food preservation and use of lighter weight materials — aren’t visible to the consumer. However, when the packaging is made recyclable, it empowers consumers by providing them with the satisfaction of disposing of their packaging in a more environmentally-friendly way.
Through a collaboration with industry suppliers, Bear Naked implemented resealable, recycle-ready granola pouches that eco-conscious consumers can drop off at in-store recycling locations. From a design perspective, the packaging appeals to shoppers as well. Bear Naked’s distinctive orange brand color makes the stand-up pouches stand out on shelves, and the clear film window allows consumers to see the product they’re buying.
This video originally appeared on Packaging Impressions. If you’ve seen an innovative package, contact Cory Francer at cfrancer@napco.com.
