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'Black is Beautiful' Beer Label Spreads a Global Campaign for Equality

Credit: Unsplash by Josh Olalde

Calls for social justice and equality have taken center stage, drawing attention to the work that still needs to be done to put an end to racism, bigotry, and hate. In this episode of POW!, we’re taking a look at Black is Beautiful, a fast-growing initiative in the craft beer segment inspired by the events of recent months.

The initiative was launched by Weathered Souls Brewing Company in San Antonio, Texas, with a goal of supporting “Justice and equality for People of Color.” In debuting the beer and the initiative, Weathered Souls has invited breweries from around the world to brew their own versions in support of the cause. Each participating brewery is asked to utilize the same label design, and to contact San Antonio-based Creative Mango for discounted printing.

We made the trip to Axe & Arrow Brewing in Glassboro, N.J., to pick up a can of their version of Black is Beautiful and to check out the label for ourselves. The logo is stylized in a similar font to what is used for the Black Lives Matter initiative, which makes it clear that this is more than just a beer.

If you’ve seen a label or package that you think we should feature on POW!, contact Cory Francer at cfrancer@napco.com.