Carmex Retains Exceptional Branding on New Eco-Efficient Redesign

On a recent episode of POW!, Linda Casey, Editor-in-Chief of Packaging Impressions, highlights an eco-efficient redesigned package for Carmex Minis, printed by Colbert Packaging. The 100% paperboard formed tray and card is brightly colored and designed with sustainability in mind.

To avoid any brand confusion, Carmex’s branding was strongly retained on the new design. It features Carmex yellow in the background and renditions of the product itself printed brilliantly on the front panel.

As Casey reminds us at the end of the video, this is a perfect example of how “eco-minded packaging can also be effective, efficient, and beautiful.”

If you would like to see your printed packaging work spotlighted in a future episode of POW! Package of the Week, email

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Branding Packaging Video staffwriter