Have you started thinking about your 2022 customer-focused marketing strategy? In a recent blog on Printing Impressions, Kimberly Meyers explains she recently worked with a client to develop a marketing strategy for the coming year, “We touched on and discussed many aspects throughout the process; go to market, support, product features, and so on. The methodology had the team thinking in new ways as well as maintaining a strategic focus for the coming year.”
Based on that discussion, she offered five steps to think through as you begin planning for 2022:
- Use the Information
- Business, Sales, Marketing Alignment
- Where Does the Product Line Fit?
- Your Current Customers
- What Will You Avoid?
To explore the reasoning behind these steps and how to implement them for your 2022 planning, read the full blog here.
