Sequel Response’s 2022 direct mail industry benchmark report titled, Direct Mail: Signed, Sealed, and Still Delivering Results, is now available. The report, which surveyed B2B and B2C marketing leaders, uncovers how brands use direct mail, its performance, tactics and strategies that are proven effective, and more.
Direct mail is a valued offline channel and remains a strong performer among different types of media, which is proven by the fact that 97% of respondents report steady direct mail performance.
In the report, you will find key statistics, including how different generations engage with direct mail, direct mail KPIs, challenges, solutions, and resources for developing a successful direct mail campaign.
Click here to download the FREE report for key findings, actionable insights, and expert advice on this year’s top direct marketing channels.