Summer GouldWhy should self-mailers and postcards get all of the direct mail fun? It’s time to create some direct mail envelope fun! Why send a boring envelope when you can create something special? There are so many options it can make your head spin! Let’s check out some of the options.
Options for envelopes:
- Color – The cheapest and easiest thing to do is to use color stock envelopes rather than white stock. There is a wide range of colors you can choose from like neon, pastels, and bold. Keep in mind that if you are inkjet addressing the envelopes and not using a window you will need to either pick a color that will not interfere with the post office’s ability to read the address and barcode or knock out a 4×2″ address block void of color.
- Paper – You can choose from a wide variety of paper stocks. High end linens are popular, but did you know you can use recycled stocks, pearlescent, and more? Depending on your branding and message you can find paper that will stand out and help deliver your message.
- Texture – Did you know that you can add texture coatings to your envelopes to provide greater engagement? These can really make your envelope pop! If you are doing a beach image you can use a grit coating on the sand to make it feel like sand. If you are using a picture of a ball, you can add a rubber type coating with dimples to make it feel like a basketball. There are so many creative ways you can use texture and drive results.
- Peek a Boo – You can use a peek a boo window to show off part of a creative inside. You can show off a coupon card or any other item that is of interest to your audience. This window is meant to build curiosity about what is inside.
- Scratch Off – You can add a scratch off area on the envelope for a giveaway or something you want them to work to see. Most people can’t resist a scratch off.
- Pull Tab – You can create a pull tab that once opened will reveal a special message or graphic.
Some of these are more expensive than others, so depending on what you are selling not all of the choices will be a great fit. Try one that will match your branding and your prospects and customers. You want your creative envelope to drive an increase in your response rates, not just look pretty. You can always test a new envelope to half of your list to see if it helps you sell more before you commit to a large run.
Even the best envelope designs will not get you an increase in results if your list, offer, or message is not right. All of these things work together to give direct mail a high response rate. So, send the right offer and message to the right person in a creative envelope and you can expect a lift in your responses. Are you ready to get started?
