Today’s always-on digital climate brings a seismic shift to an already quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has never been higher.
From brand values to content creation to the analytics that matter, join Robert Rose, founder/chief troublemaker of The Content Advisory, and Dave Cardiel, VP of Marketing at Parse.ly and WordPress, as they explore examples of data driven content strategies that play well into the customer journey and redefine the way we look at success. The speakers will also discuss:
- Examples of what a content journey should look like
- The metrics that matter along the customer journey
- What you can learn from analyzing content performance data
- The importance of writing to your target audience
Register today for “The Customer Experience: Content Strategies that Drive Actionable Results,” taking place on Thursday, Aug. 19 at 2 p.m. EDT.
