Signage, when executed well, can have a massive impact on brands trying to create awareness and engage customers. Signage has the power to stand alone or work as a complement to other forms of printed, digital, and social media to create a holistic branded experience. During this event, experts in the signage segment – as well as brands using signage – explored case studies, and innovative strategies and technologies.
Join in as some of the biggest names in the signage segment discuss how signage can be used to elevate the brand experience. Attendees will hear brand stories highlighting the effective uses of signage within an optichannel marketing campaign, as well as come away with ideas that can drive results.
On the webinar, “How Integrating Signage Into an Omnichannel Strategy Can Make a Big Impact,” were R.J. Orr, EVP/partner of bluemedia, joined by Chris Stackhouse, senior creative director of NFL’s Brand Experience, who talked about the partnership bluemedia has with the NFL, which includes the creative for the Super Bowl; Brian Hite, CSO, principle and founding partner of Image Options; and Jordan Weinstein, director, business development of Candid Worldwide.
