Cory FrancerWhen a recognizable brand launches a new product, one of the most important questions it must answer is ‘what will the packaging look like?’ In the case of Brew, a new product from Ocean Spray that combines juice and coffee, that question was answered in the form of colorful and informative shrink sleeves.
Unlike the traditional labels that are typically found in the juice aisle, these shrink sleeves provide top to bottom color and branding real estate, keeping the consumer informed about the new product, while making the product pop on shelf.
The combination of text and graphics tells consumers right away that this is a different sort of beverage. Printed graphics at the bottom of the shrink sleeve highlight the colorful fruit flavors while putting coffee beans front and center to highlight the product’s differentiating element.
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