Pepsi and IHOP have teamed up for one iconic mashup: Pepsi Maple Syrup Cola. According to the press release, the new limited-edition soda will only be available through the #ShowUsYourStack program on Instagram and Twitter. Two thousand pancake-loving fans looking to land some of the limited stock, can enter by posting a photo or video of a stack of pancakes on Instagram or Twitter with the hashtags #ShowUsYourStack and #PepsiSweepstakes, and by tagging @IHOP.
Todd Kaplan, chief marketing officer, Pepsi, said in the release:
There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola – sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike. We can’t wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online.
On Instagram and Twitter, the campaign is already seeing some good traction, with fans showing off their stacks in hopes of being one of the 2,000 winners.