Printed shrink sleeve labels support brand innovation

On a recent episode of Package of the Week from our sister brand Packaging Impressions, Editor-in-Chief Linda Casey took a look at the printed shrink labels for La Colombe Coffee lattes. The packaging communicates the product promise to consumers with its creamy white background and help shoppers quickly identify their favorite flavors through effective use of color. The use of labels versus decorated cans empowers La Colombe to also come to market sooner after product development. View the video to learn more about the packaging and the gourmet beverage brand.

Related content:

Branding staffwriter