Everyone knows that adding more channels to a campaign can increase effectiveness by appealing to different senses and attracting more customer segments. The challenge to optimizing omnichannel campaigns is knowing what contribution each channel makes — especially when some channels are offline and others are digital. Thanks to Martech, we can now measure most campaigns using digital attribution techniques and incrementality testing.
Come learn which channels are most effective for Marketers today, and how you can determine what works best for your organization. Learn techniques to enable you to supercharge your campaigns with offline channels and easily track the lift that they provide. Join USPS, Measured, and Gardens Alive today at 1 pm for a discussion about techniques that can enable you to supercharge your campaigns with offline channels and easily track their lift. Brought to you by USPS and Printing United Alliance. REGISTER NOW.