Significant Direct Mail Data and Privacy Laws Coming

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In this special episode of The Print Report Podcast, Pat McGrew shares news about new privacy laws being passed in the U.S. that will REQUIRE opt-ins from consumers to receive direct marketing from your print shop – yes, you read that correctly!

Transactional, health care, and legal documents to the side, if you send anything in the mail from a client supplied or client-bought list you may be breaking the law unless your print business has permission from each recipient to send them information.

We need to get prepared and work together as an industry to minimize the damage.

If you send anything through the mail for clients, listen to this short podcast.